Pheromones-The 20/20 Experiment
Perhaps the most famous sociological study to determine the effectiveness of pheromones with human sexual destination has been carried out by ABC's primetime information program-20/20. Identical twins, a speed dating session, and pheromones were used to test the legitimacy of the claims made by various perfume companies.
Set of single female twins (Sarah and Bridget) and a set of accessible man twin babies (Dave and Paul) were all told individually that they were going to go to a speed courting session and have an advantage over all of those other participants-the use of human pheromones. Sarah and Dork were given the actual pheromones ahead of the dating treatment while Paul and also Bridget were given a placebo.
- Each of the four participants engaged within ten five-minute dates with members of the opposite sex.
- The twins have been similarly dressed and therefore should have had similar results.
The twins who were given pheromones prior to the speed dating session-Sarah and Dave had significantly higher responses from the other unknowing participants than Bridget and Paul. Nine out of ten men wanted to notice Sarah again as opposed to only five men wanting to see her twin sister Bridget. Dave received five positive responses in comparison to his brother Paul's success rate of six women.
These results confirm that implementing pheromones in this social setting did indeed give the edge to two of the blessed identical twins. Stories in many cases are told of customers who report more touch through a man or woman, eye contact, and being generally noticed when wearing pheromones.
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Gilbert is a content marketer at mystopgap.com, a site about health solutions. Last year, Gilbert worked as a blog curator at a well-known news startup. When he's not scouting for health articles, Gilbert enjoys sleeping and surfing.